Maximum Effort also received equity in the company as part of the deal. Maximum Effort last year inked a first-look unscripted development deal with Fubo that will see the company producing content and launching a “Maximum Effort Network” for the streaming service. The new campaign is being produced by Maximum Effort, the production and marketing company founded by actor and producer Ryan Reynolds. We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.” “Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today. “FuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” said David Gandler, co-founder and CEO of Fubo, in a statement. John Krasinski Casts Emily Blunt, Matt Damon, Jon Stewart, Maya Rudolph and Sam Rockwell in 'If'

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